When Queen Elizabeth II passed away at Balmoral Castle in 2022, the world mourned more than a monarch. She left behind a legacy woven into the fabric of everyday life — including the sudden surge of corgis in pastel sweaters, floral coats, and recycled-fleece vests. TeenyDoggy’s 2025 trend report, published in January, confirms what pet owners already knew: corgis aren’t just pets anymore. They’re runway stars. And their fashion is booming — with sales projected to jump 15.3% this winter season alone.
The Royal Corgi Effect
It started in 1944, when an 18-year-old Princess Elizabeth received a Pembroke Welsh Corgi named Susan as a birthday gift. That single act began a decades-long bond — one that saw 14 generations of corgis live in royal kennels. By the time Queen Elizabeth II died, her final two corgis, Muick and Sandy, were still by her side. Her devotion wasn’t just sentimental; it was cultural. For over 80 years, the image of the Queen walking with her short-legged companions became iconic. And now, that image is being stitched into dog sweaters.
From Royal Courts to Instagram Feeds
The trend didn’t stop at the palace gates. Celebrities followed suit. Stephen King, the horror novelist from Portland, Maine, has long been photographed with his corgis. Betty White, the beloved actress who passed in 2021, made corgis part of her public persona. And Avril Lavigne, the Canadian pop-punk icon, posted videos of her corgi wearing tiny sunglasses — a clip that went viral in 2023. According to the Tokopedia Blog, these celebrity endorsements “further increase the appeal of this breed in the public eye.”
By November 2025, an Instagram reel titled “Meet the Stylish Corgi: Winter Fashion Trends for Dogs” had racked up 4.2 million views. The corgi in the video wore a pastel blue coat with embroidered daisies — exactly the style TeenyDoggy predicted. Meanwhile, DHGate Smart’s guide noted that soft, breathable materials like recycled fleece and organic cotton are now standard, not luxury. “It’s not about looking fancy,” one designer told them. “It’s about keeping them warm without restricting their wiggles.”
Why Now? The Perfect Storm
The timing isn’t random. After years of pandemic pet adoption, dog owners are spending more than ever — and they’re treating their pets like family members. The rise of “dogfluencers” on TikTok and Instagram has turned corgis into brand ambassadors. Getty Images lists 230 corgi costume photos in its archive, a 78% increase since 2020. Designers on 99designs’ platform have uploaded 38+ corgi-themed apparel concepts this year alone, from reversible parkas to paw-shaped button collars.
What’s driving the pastel palette? It’s not just aesthetics. Soft lavender, mint, and baby pink are easier on the eyes for older dogs — and they reflect the growing emphasis on comfort over couture. “Corgis have long bodies and short legs,” the Tokopedia Blog warns. “They’re prone to hip dysplasia. A tight suit? Bad idea. A stretchy, adjustable coat? That’s the goal.”
What’s Behind the Numbers
TeenyDoggy’s preliminary data shows corgi-specific clothing sales rose 12.7% in Q3 2025 compared to Q3 2024. Analysts attribute the 15.3% projected surge to three factors: the royal nostalgia wave, celebrity influence, and the rise of “pet luxury” as a status symbol. In London, a hand-knitted corgi coat with detachable hood now sells for £145. In Austin, a vegan leather harness with floral embroidery retails for $98. And in Jakarta, where the Tokopedia Blog is based, corgi apparel sales jumped 31% year-over-year — the highest growth in Southeast Asia.
The Bigger Picture
This isn’t just about fashion. It’s about how we relate to our animals. Corgis, with their intelligence, loyalty, and playful energy, have always been special. But now, their physical quirks — that waddling gait, the fluffy rump, the oversized ears — are being celebrated, not hidden. Designers are adapting: adjustable waistbands, reinforced knee padding, and thermal linings that don’t restrict movement. The goal isn’t to make them look like humans. It’s to honor their nature — while keeping them cozy.
Even the Queen’s final corgis, Muick and Sandy, were given custom-made coats during the 2022 winter. Her legacy isn’t just in history books. It’s in the tiny, wiggling bodies bundled in pastel wool, strutting down sidewalks like they own the place.
Frequently Asked Questions
Why are corgis so popular in fashion now?
Corgis are popular in fashion because of their unique appearance — long bodies, short legs, and expressive faces — combined with decades of royal and celebrity association. Queen Elizabeth II’s lifelong bond with the breed created lasting cultural cachet, while influencers like Avril Lavigne and Stephen King turned them into social media icons. Designers now capitalize on their charm, crafting apparel that highlights their cuteness without compromising mobility.
Are pastel colors and floral prints actually good for corgis?
Yes — if made with breathable, stretchy fabrics like recycled fleece or organic cotton. Pastel colors aren’t just trendy; they reflect a shift toward comfort-focused design. Lighter hues also help owners spot dirt or allergens easily. The key is avoiding tight fits. Corgis are prone to hip dysplasia, so garments must allow full range of motion without pinching or restricting their natural posture.
How has social media influenced corgi fashion trends?
Social media has turned corgis into global fashion symbols. Instagram reels and TikTok videos of corgis in designer outfits go viral, creating instant demand. Platforms like 99designs now host crowdsourced corgi apparel concepts from designers worldwide. One viral clip of a corgi in a floral coat reached 4.2 million views in under a week, directly boosting sales for the brand featured. The trend is no longer niche — it’s mainstream.
What’s the economic impact of corgi fashion?
The corgi apparel market is growing rapidly, with a projected 15.3% year-over-year sales increase in 2025. In the U.S., premium corgi coats now sell for $80–$150. In Southeast Asia, where corgi ownership is rising, sales jumped 31% in Indonesia alone. Getty Images reports a 78% increase in corgi costume stock photos since 2020, signaling commercial demand. This isn’t just a fad — it’s a multi-million-dollar niche within the pet industry.
Do corgis need special clothing because of their body shape?
Absolutely. Their long backs and short legs make them vulnerable to spinal and hip stress. Clothing must be adjustable, non-restrictive, and supportive. Many brands now include reinforced lumbar panels and elasticized leg openings. Designers avoid tight waistbands and instead use snap closures or stretchy panels. Health comes before aesthetics — even when the outfit looks like it belongs on a runway.
Is this trend just for corgis, or are other breeds catching on?
While corgis lead the trend, other short-legged breeds like Dachshunds and French Bulldogs are gaining traction in fashion. But corgis dominate because of their royal legacy and viral appeal. Their expressive faces and fluffy tails make them ideal for photo ops. Designers say corgi-specific designs account for nearly 60% of all dog apparel searches on Etsy and Amazon — a figure unmatched by any other breed.
